Robby Riehle Jameson-Make up

Fredric Jameson’s article discusses Late Capitalism and the reason for its foothold in today’s culture. Jameson’s speaks about a, “waning of affect” he sees on account of Late Capitalism and Postmodernism, which nowadays have a very fine line. Theodor Adorno said “the culture industry [, which is a product of late capitalism,] infuses everything with sameness”. This is because the more things are codified, the more monotony there is. The principal way this transpires today is through commodification. An example of this can be seen in Edward Munk’s The Scream and on the poster of the film, Home Alone. When observing both the there is an obvious correlation between the two, and with our critical lens deem the, “Depth is replaced by surface”. The argument by some here is that not everything ought to be for sale or treated as if it were a tradable commodity. As Dick Hebdige said, “as soon as the original innovations which signify ‘subculture’ are translated into commodities and made generally available, they become ‘frozen’”. Capitalism derealizes everything, diminishes aura, and leaves nothing truly avant-garde. Ultimately Late Capitalism as Jameson would say is, “the end . . . of style, in the sense of the unique and the personal . . .”