Fredric
Jameson’s article discusses Late Capitalism and the reason for its foothold in
today’s culture. Jameson’s speaks about a, “waning of affect” he sees on
account of Late Capitalism and Postmodernism, which nowadays
have a very fine line. Theodor Adorno said “the culture industry [,
which is a product of late capitalism,] infuses everything with sameness”. This
is because the more things are codified, the more monotony there is. The
principal way this transpires today is through commodification. An example of
this can be seen in Edward Munk’s The
Scream and on the poster of the film, Home
Alone. When observing both the there is an obvious correlation between the
two, and with our critical lens deem the, “Depth is replaced by surface”. The argument
by some here is that not everything ought to be for sale or treated as
if it were a tradable commodity. As Dick Hebdige said, “as soon as the original
innovations which signify ‘subculture’ are translated into commodities and made
generally available, they become ‘frozen’”. Capitalism derealizes everything,
diminishes aura, and leaves nothing truly avant-garde. Ultimately Late
Capitalism as Jameson would say is, “the end .
. . of style, in the sense of the unique and the personal . . .”
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