Cummi_1230 Saussure

From childhood, we learn that language is a critical aspect of communication. We are taught that through language, we are able to express our thoughts and ideas to others whether it is through verbal or written communication.  Ferdinand de Saussure states that “Without language, thought is a vague, uncharted nebula. There are no pre-existing ideas and nothing is distinct before the appearance of language” (Saussure pg. 5). He then goes on to explain the importance of signs and how they also play an important role in our understanding of the messages around us. He explains that words can be enhanced by our contact with others. He writes “The value of just any term is accordingly determined by its environment”(Saussure pg. 8). He explains this idea by using the example of the sun and it is important to consider it surroundings before giving a value to the word. This can also be said for a sign. The value of any sign is determined by its surroundings. 

For example, take this Red Cross sign. It can be interpreted through different words to different people all centering around the same concept. Many people interpret is the sign for the American Red Cross association. Others interpret it as first aid, ambulance or hospital. On the battlefield, it was a signal of rescue and medical attention to soldiers. All these terms center on medical attention and assistance. People look at it and know they can be helped in some medical way. It was due to the constant medical surroundings that helped us give a value to this sign.