Post Class 9/26 - Evan Pantazis

We spoke about the "cult of the new" in class today, and the main examples were social media and technology. When I thought of the "cult of the new" I immediately thought of shoe sales. It's not really a recent trend, but whenever a new shoe is released there is pandaemonium at shoe stores and in some cases there have been injuries and even deaths caused over a certain shoe.

I found this example most recently because my older brother used to be obsessed with shoes Michael Jordan shoes, and every time a new pair was released he was in line to get them at midnight. The most recent Lebron James shoes to be released are the most expensive shoes Nike has ever released for mass sale, or that is not a collectors edition. Nike has actually issued safety rules and regulations for the stores selling this shoe on the release date. The stores are not allowed to start selling at midnight, but instead must start at 8 am. It was during the midnight release of other shoes that fights occurred in Florida and California.

I thought it was interesting that these changes occurred, moreover it showed how the "cult of the new" affects how companies release products. Moreover the lengths people will go to obtain the new materials that are so highly desired in society.