The most interesting part of class on Monday for me was when
we were going over Dick Hebdige and Culture. And also throughout the class the
concepts of ideology and the control that the ruling class has over them. One of my favorite quotes from yesterday was
Marx’s Golden Rule “He who owns the Gold Rules” I thought that was important
when talking about ideology. The ruling class, the class with the gold is the
ones that control ideology; they control culture in the sense that culture is a
group ideologies or beliefs that are set by a society. When we create
ideologies or follow them it is not on purpose most likely cloaked in common
sense. “Ideology is profoundly unconscious” – Althusser. On Sunday I was watching Walking Dead with
some buddies of mine and basically by this point in the show society had been
broken down into a low form where material possessions are no longer sought
after and the sole focus was safety in the form food and shelter. There is part
where the main group takes shelter in a prison. When they find prisoners still
inside of the prison, some people automatically perceive them as bad without
even considering why they are in prison. This is true to in ‘real’ life because
our ideology conditions us to assume all prisoners are bad (which makes sense)
but in this show those ideology can’t be assumed because society has been
broken down and culture has been lost, around the time where right and wrong
disappeared. This is now a question the
group must physically ask themselves; Are the prisoners bad or good? Should we
trust them? Because they can no longer count on themselves to subconsciously
use their “common sense” in this situation it becomes a conscious one. This was a long example of how our culture
shaped by Ideology how we play an unconscious role in keeping this structure successful.
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