Fredrick Jameson is definitely a postmodernist who applies his theories into the late capitalism. He has so many different theories such as "the rise of aesthetic populism","postmodernism as cultural dominant ", "the deconstruction of expression","diamond dust shoes","peasant shoes", etc. He says that our society has tuned into consumer based society. There are many logic in consumer based society, using cultural and mental aspect of it. He explains about market ideology on postmodern society. According to Fredric Jameson "There is, to be sure, a second reading of Van Gogh which can hardly be ignored when we gaze at this particular painting, and that is Heidegger’s central analysis in Der Ursprung des Kunstwerkes, which is organized around the idea that the work of art emerges within the gap between Earth and World, or what I would prefer to translate as the meaningless materiality of the body and nature and the meaning endowment of history and of the social. We will return to that particular gap or rift later on; suffice it here to recall some of the famous phrases that model the process whereby these henceforth illustrious peasant shoes slowly re-create about themselves the whole missing object world which was once their lived context".
"In them;" says Heidegger, "there vibrates the silent call of the earth, its quiet gift of ripening corn and its enigmatic self-refusal in the fallow desolation of the wintry field." "This equipment," he goes on, "belongs to the earth, and it is protected in the world of the peasant woman. . . . Van Gogh’s painting is the disclosure of what the equipment, the pair of peasant shoes, is in truth. . . . This entity emerges into the unconcealment of its being;’ by way of the mediation of the work of art, which draws the whole absent world and earth into revelation around itself, along with the heavy tread of the peasant woman, the loneliness of the field path, the hut in the clearing, the worn and broken instruments of labor in the furrows and at the hearth Heidegger’s account needs to be completed by insistence on the renewed materiality of the work, on the transformation of one form of materiality--the earth itself and its paths and physical objects--into that other materiality of oil paint affirmed and foregrounded in its own right and for its own visual pleasures, but nonetheless it has a satisfying plausibility. At any rate, both readings may be described as hermeneutical, in the sense in which the work in its inert, objectal form is taken as a clue or symptom for some vaster reality which replaces it as its ultimate truth".
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