I am really interested in propaganda and took a course last spring called Argumentation and Media Manipulation and am currently taking a course called Economics, Media, and Propaganda, which I find really opened my eyes to the many ways we are controlled as consumers, most of which we are not even aware of.
I was surprised to see this model with the five filters, because neither of those classes touched base on it, which is a little strange. For sure, I see that these filters make total sense when it comes to the use of propaganda by the mass media, which "serve the ends of the dominant elite."
I liked how the reading included the data tables so I could really see the different breakdowns in aspects of how much money each company makes and who controls what and with what connected affiliation.
It's even scarier that these types of mass media systems are controlling us. Especially with the TV and internet, we are coming across hundred and hundreds if not thousands of ads and news stories each day. They flash by us with images and sound and we sit there and absorb it all naturally. Advertising is the filter that I take the most interest in because I find that people don't take it seriously. We just see these ads in magazines, on billboards, on the back of our cereal boxes, etc and in return they shape us and tell us what to buy and how to be consumers.
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