Herman and Chomsky’s
article “A Propaganda Model” reinforces the reality that everything we see in
media is almost entirely influenced by the government and the media
conglomerate giants. Herman and Chomsky’s say they do so though 5 filters: “Size,
Ownership, and Profit Orientation of the Mass Media”; “The Advertising License
to Do Business”; “Sourcing Mass-Media News”; “Flak and the Enforcers”; and “Anticommunism
as a control Mechanism”. Which all news we are witness to has to go through to
determine whether or not it is fit for the public to view. Of
which I think the first filter maybe the most important for understanding this
concept. Examination of Size, Ownership and Profit Orientation of the Mass
Media elucidates the imbalance in media companies and their relative abilities.
This inevitably comes back to the 5 Media conglomerates that essentially
control all media and decide what the public sees. These are of course. Time Warner,
Disney, Bertelsmann, Viacom, News Corporation.
The article discusses how the media follows a propaganda model that “traces
the routes by which money and power are able to filter out the news fit to
print, marginalize dissent, and allow the government and dominant private
interests to get their messages across to the public”(204). I great example of
how media conglomerates control industry can be seen
thought recent developments that have taken place between Disney and Lucasfilm,
in which Lucasfilm was purchased for $4 billion. And seeing as how Disney owns
the ABC broadcasting network we will get a first hand look at the
information they make available and how they present to information in an
effort to distort of views of the merger; following the propagandist model.
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