Marx states “For each new class which puts itself in the
place of one ruling before it is compelled, merely in order to carry through
its aim, to present its interest as the common interest of all the members of
society, that is, expressed in ideal form: it has to give its ideas the form of
universality, and resent them as the only rational, universally valid ones”
(40). I found that I liked this quote because I feel like it can be related to
many circumstances and events today. For example, the presidential election, in
which each candidate is expressing their ideas to us in a way to make us
believe that their views are the most rational and is in the” common interests
of all members of society”. They are using these ideologies to gain power over
us and establish their rule. They
publicize these concepts through advertisements and other media outlets,
constantly bombarding us with information until we “confine ourselves to saying
that these or those ideas are dominant ….without bothering ourselves about the
conditions of production or the producers of these ideas” (40). This concept can be related to a lot of
strategies used to today by corporations, politics and especially the media.
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