Noam Chomsky's view on propaganda is rather different compared to common understanding of propaganda. He says that propaganda does not have to be war and communist related subjects. Propaganda is just part of advertisement, and way of forcing informations into people's mind. Propaganda could be a commercial that someone see everyday. For example; commercial for skin whitening products could be a propaganda for people who relatively have darker skin. Commercial can influence them by creating hegemonic beauty of whiter skin tone. Once they made them believe into their hegemonic ideology, it is very easy from there. All they have to do is keep pumping out those propaganda and create fear of left out of their circle. This is related to Horkheimer's theory, in todays society, it is heavily depend on consumer based economy. It is critical for a brand to create social status or image to attract consumers. It is all about fitting into 'class' or 'status'. Industries before they were all about the "need" and now it is more about what we "want". Industry to cultural industry is big shift because people don't consume because they need it, they but it because they want it. It is all about buying a culture, and pitting into those community, and class. Now a days, what car you drive, clothes you were, food you eat, kinds of phone and service you use, they all fall under the fitting into the class and community. It is all about claiming your social status though products we consume.
Today people consume so much information and think little, it is very easy to believe something rather too quickly. We should take more time to process our thoughts
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