In my opinion, one of the more
interesting ideas that we discussed in class was the newer marketing strategy from
those of the past. The amateur movement of collectors is a clear representation
of what has stemmed from fans involvement within the media. The General public
has access to these commodity products, and people use their memorabilia and
toys to create their own fantasies. Jenkins describes these commodities as much
deeper cultural effects, explaining that “The action figures provided this
generation with some of their earliest avatars, encouraging them to assume the
role of a Jedi Knight or an intergalactic bounty hunter, enabling them to
physically manipulate the characters and props in order to construct their own
stories” (466).
In class, we touched upon how we
are continuously looking for the virtual that represents a more appealing
version of the real. This is a form of play and sense of playing around. The
commercial products that are accessible introduce a newer sense of obtaining
these fantasies by having certain products in their possession.
Looking back to Jenkins reading,
Quentin Tarantino’s Star Wars?, We learn how the mass marketing of Star Wars helped amateur filmmakers by
“inadvertently providing many of the resources needed to support these
productions” (465). They had access to the commercially available props,
costumes, and music. “More broadly, the availability of these various ancillary
products has encouraged these filmmakers, since childhood, to construct their
own fantasies within the Star Wars universe”
(Jenkins, 466).
Below I have included a clip from
the movie Zack and Miri Make a Porno.
This scene demonstrates amateur movie making, using narrative, props, costumes,
and other intertexual elements from the Star
Wars Movies.
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